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Mind Power Into the 21st Century, a New York Times bestseller by John Kehoe, defines the powerful effects of neuroscience –science of the mind, a potentially complicated self-help theory. He explains the science in-depth with great wisdom in a friendly but persuasive tone. Kehoe simplifies the techniques of visualization, seeding, meditation, acknowledging, intuition, affirmations, dreams, conscious, and subconscious that bring about powerful, effective change in individuals.

Written in clear and coherent language, the book appeals to a very wide general audience. Reading this book, it is quite evident that Kehoe is more than an author; he was a student turned teacher and coach living his highest “calling”, which is teaching individuals to improve their lives by seeking the gems that lie in their subconscious mind. Kehoe teaches individuals to live their lives connecting to their higher self and manifesting a life of abundant joy. To live to one’s highest potential, Kehoe teaches how to receive the universal attributes, which are one’s birthright: success, happiness, joy, health, and wealth in all areas of life.

His purpose for writing this book is on the same cord as his own personal calling. He has a great life, and he wants everyone to enjoy and embrace their lives as he does. Kehoe knows everyone is born with two minds, the conscious and the subconscious mind. The conscious is the outer mind; the subconscious is the inner mind. Once the outer being connects with the inner being, the connection is responsible for the transformation in life. Be alive—Live!

This book is a guide and Kehoe is coaching the readers with conviction as he narrates the path to travel on their journey of self actualization. He presents a pragmatic approach toward the applications of the practice of the techniques. Though the steps are easy, Kehoe cautions his readers that in order to benefit, one must be disciplined and practice daily —practice until something happens. He acknowledges that individuals may doubt the process and the inclination to give up may arise because nothing is changing. He carefully chooses his words of encouragement as he reiterates that new habits must be created, and they are formed through continuous practice.

Kehoe cites, “We might be far more willing to learn how to use our mental mechanisms if we imagined for a moment that for every thought we either gained a dollar or lost a dollar, depending on the type of thought. Considering we think thousands of thoughts every day, this is quite a proposition. Imagine an accounting system noting our every thought and recording which ones gained us money and which ones lost us money. How diligent we would be in controlling and directing our thoughts! How enthusiastically we would create those thoughts which made us money, and how carefully we would avoid those which cost us money” (p. 9).

Kehoe’s main point is developing a prosperity consciousness generates more money. Since thoughts create current situations, change thoughts to create desired circumstances.

He uses detailed descriptions and anecdotes to illustrate his principles, such as visualization. To visualize, create a movie featuring the thing you want. Claim it in your mind and place the emotion and the feeling in your feature movie. Sit and visualize this movie every day, twice a day, once in the morning for ten minutes and once in the evening, right before bedtime. Practicing visualization and persistence is the key. Keep practicing until all inner thoughts are actualized. This practice is free and within everyone’s reach. I recommend this book for anyone who wants to enhance and change their life.

Kehoe has studied mind power for over twenty years and travels internationally as well as nationally on speaking tours, workshops and trainings sessions teaching mind control to millions. Kehoe has written over ten books that lend themselves to the workings of mind power. One of his greatest desires is to make a positive change in the lives of others. Kehoe writes these principles in books hoping to reach a wider audience. “You can earn a living by doing what you do not like but you cannot be successful”, says Kehoe. “Repetition is the key to mind power.”